Hi! Nice to meet you
My name is Montserrat Aguilar and I have always had a passion for creating, learning and strategizing.
What I love the most of working as a product designer is participating in strategies that will impact other users and generate positive change in an organization or brand.
Throughout my career I have excelled because of my proactiveness, creative strategies and willingness to keep on learning.
My experience
During my time at Umvel I had to be a jack of all trades. I began working as a UX researcher while also tackling digital marketing and content strategy work. After some months, I then moved into a role more oriented towards UX strategy; my brainstorming abilities as well as my outspoken personality helped me work my way into becoming a UX designer and project manager at the same time. I began having direct contact with the client creating briefs and personality decks, always acting as a bridge between the design and development team and what the business needed.
I started Digitana with my then classmate and coworker and now life partner. Together we are a great team of two strategists and UX designers helping out small and medium companies start with their digital presence.
Some of my achievements
Created a unique way of work in Figma that was recognized within the organization
Banco Azteca – 2023
I presented my design versioning system to my team of 40 UX design colleagues. In this way of work I managed to create a seamless experience between future explorations, productive files, dev-mode designs and deprecated versions.
Build a succesful UI kit in the span of two weeks
Banco Azteca – 2023
I worked on a full-fledged UI kit for a loan solicitation project. The whole assignment consisted of creating a smart library for 6 main flows and over 200 screens which we had to expand later on from the original native mobile app experience to a new web browser view in desktop and mobile devices.
Collaborated in user usability testing and interviews
Banco Azteca – 2023
I worked in the area of Credits and Loans for over a year. We tested constantly our products with diverse methodologies including: user usability testing, interviews, persona development and etnographic research. After that we were in charge of implementing the changes and improvements.
Became a project manager in a month
Umvel – 2022
I had to manage a team of design and development in the course of 6 months subsequent to our PM quitting, I learnt intensively about leading and organizing a scrum team and succesfully created a proof of concept for an education app for kids.
Direct daily contact with international clients
Umvel – 2022
Because I have good English and language skills, I became the front of the design team when it was time to present our work with international clients, I was also in charge of creating our presentation decks and meeting agenda of every week.
Creation of user personas for a travel search engine and gamification of platform
Umvel – 2022
My team and I worked in creating over 8 detailed user personas based on over 50+ surveys and 15+ interviews with real clients. Based on our insights we deployed a gamification strategy for their travel points called “earn & burn”.
Constant self-actualization, being a people's person and innovative strategies are the north stars for my UX design path.
Away from the keyboard...
- I am a singer for an alternative rock band.
- I love to paint with watercolor, journal and sketch.
- I do photography for events and occasional freelances.
- I love to travel, so far my favorite trip has been to Japan,
